The University of Texas at Austin
McCombs School of Business
AUG 2022 - DEC 2022
Digital Marketing
Boot Camp
About the
DigitaL Marketing
Boot Camp
An intensive boot camp dedicated to learning impactful marketing strategies, campaign optimization, digital advertising, and data analytics. Developing skills in SEO, Keyword Search, Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.
Project 1
Sustainable Fashion Company
Overview
S.M.A.R.T Objectives, Personas, Customer Journey Funnel, & Setting S.M.A.R.T KPIs
Project 2
Content Gap analysis
Current Company Content Audit, Competitor Gap Analysis, Content Opportunities & Ideation
Project 3
Content Creation
Content Ideation for Major Social Media Platforms
Project 4
WordPress
Site Creation
Website Mock-Up
Project 5
SEO AUDIT
SEO Best Practices Review
Project 6
Google Analytics
Analyzing the
Google Merchandise Store
Project 7
Non-Profit
revamp
Revising a Non-Profit
Organization's Website &
Marketing Plan​
​
WordPress Website Creation
Project 8
Google
Paid Search Campaign
Paid Search Campaign
Research & Strategy​​
​
Blue House Coffee & Bakery
Project 9
Google
Display CamPaign
Paid Display Campaign
Research & Strategy​​
​
Blue House Coffee & Bakery
Project 10
Paid MEdia
Campaigns
Project 12